COP

About the Journal

UCP-JBP publishes quality research ideas in the domain of management sciences. The journal welcomes conceptual and empirical papers supporting novel perspectives, contextualized knowledge, and futuristic business models. The journal contributes to the larger horizons of the development of research culture locally and globally by acknowledging noteworthy work from academic scholars, practitioners, and emerging researchers.

ISSN: 3005-897X (Online), 3005-8961(Print)

Current Issue

Vol. 3 No. 2 (2025): UCP Journal of Business Perspectives
					View Vol. 3 No. 2 (2025): UCP Journal of Business Perspectives

This issue features a diverse collection of empirical studies that explore the pressing challenges and emerging opportunities in international investment, organizational resilience, and behavioral leadership. The research included offers valuable insights into the dynamic business environment, highlighting the importance of institutional frameworks, human factors, and strategic agility in shaping future business practices. A recurring theme throughout this issue is the critical link between strategic leadership and organizational outcomes. The adoption of organizational ambidexterity is shown to be a significant predictor of project success, particularly within the software industry. These developments emphasize that the ability to balance exploration and exploitation, supported by innovation capability and resilience, is essential for superior performance in high-tech sectors. Additionally, the issue examines how leadership styles influence professional effectiveness and ethical behavior. One study illustrates how principal leadership and teacher collaboration enhance effectiveness through the multi-dimensional lens of self-efficacy. Similarly, the role of Green Leadership is explored, highlighting how emotional intelligence serves as a pivotal mechanism that translates environmental commitment into discretionary pro-environmental behaviors among employees. These findings are particularly useful for HR professionals and administrators seeking to foster a positive, sustainable organizational climate. The connection between institutional policy and economic prosperity is also explored, focusing on how Foreign Direct Investment (FDI) contributes to sustainable growth and economic diversification within the GCC perspective. This research stresses the need for targeted policy reforms to overcome barriers to private sector expansion. Lastly, the issue discusses the impact of celebrity endorsements on consumer buying behavior in the mobile phone industry, identifying brand attitude as the essential link between marketing attributes and purchase intentions. Collectively, these studies underscore the value of taking a multidimensional approach to strategic decision-making, integrating economic policy, organizational behavior, and consumer psychology, to foster sustained growth and resilience in an increasingly complex global economy.

Published: 2026-02-23
View All Issues

 

UCP Journal of Business Perspectives (UCP-JBP) is a multidisciplinary, peer-reviewed, open-access journal published by the Faculty of Management Sciences, University of Central Punjab, Pakistan. 

 

Call for Papers - Vol. 4, Issue 1, June 2026

  • Open-Access Model
  • Peer-Review System
  • Zero Publication Charges
  • Bi-Annual Issue Frequency
  • ISSN: 3005-897X (Online), 3005-8961(Print)