News Management of Pakistan Electronic Media: A Study of Human and Technological Aspects Influencing News of TV Channel

Abstract

This study investigates how technology and human elements interact to control news on Pakistani television networks. The study explores the ways in which media technologies, editorial expertise, and decision-making procedures interact to affect news production, distribution, and quality. The study used a qualitative approach and interviewed 15 news journalists from Pakistan's top media outlets. The results emphasize how important human knowledge is to preserving journalistic context and integrity, especially in politically delicate or crisis-driven news situations. At the same time, technical developments like real-time data systems and automated editing tools are acknowledged for improving news production speed and efficiency. But the study also reveals difficulties in combining these two fields. Reporters noted inadequate training, antiquated IT infrastructure. The findings from this explorative research venture carry significant implications for policy makers and management stakeholders of news channel in how to incorporate maximal Media Technologies in proficient manner to facilitate authentic and quick functioning of their setups. In addition, this would identify the gaps in the existing utility of ICT highlight the suggestive ways in which existing Media Technologies' can be enhanced and improved for the maxima news processing functions of news reporters.