A Quantitative Content Analysis Examining Influence of Bollywood on the Integration of Hindi and Urdu

Abstract

The aim of this study is to investigate how popularity of Bollywood movies has contributed to the blending of Hindi and Urdu, particularly in urban areas of Pakistan affecting everyday language using 384 participants. The survey used a structured questionnaire that was meant to gather information on different aspects of Bollywood’s role in integrating Hindi and Urdu languages through popular films. We design a data collection instrument that has fifteen questions only. This involves administering a survey with an Agree/Disagree/Neutral scale to a sample of youth population from city of Lahore whose age between15 to 24. Further in the research, it is discussed what kind of effect the linguistic decisions of Bollywood posit for the spectators in both Indian and Pakistani cinematographs to expand their cultural tolerance while all the geopolitical enmity between the Indian and Pakistani borders. This research underscores the rather unique role of Bollywood as the mediating ground for linguistics and culture in the process of constructing on the relationship between Hindi and Urdu as two sides of the same coin.