Examining the Impact of Social Media Advertisements in Promoting Fashion Sense among University Students


  • Fareed Ali
  • Saba Sultana
  • Aaima Batool


Social Media Advertisements, social media, Fashion Ads, Fashion Sense, University Students, Purchasing Behavior, Fashion Exposure


The study examines the impact of social media advertisements, specifically fashion ads on Facebook and Instagram, in promoting fashion sense among university students. The research uses a quantitative approach, using a survey method and a structured questionnaire. The sample size is 200 students from the University of Narowal. The findings show a significant positive association between exposure to fashion ads on social media and participants' fashion sense, purchasing behavior, and fashion exposure. This study provides valuable insights into understanding social media ad's impact in influencing choices and preferences related to fashion products, styles, and trends among the targeted demographic.