Exploring The Impact of Consumer Perception On Their Buying Predispositions: A Theoretical Validation of Cause & Effect Theories. UCP J. Mass Commun. [Internet]. 2025 Dec. 31 [cited 2026 Jan. 2];3(2):90-120. Available from: https://ojs.ucp.edu.pk/index.php/ucpjmc/article/view/604