Electronic Media Advertisements and Brand Consciousness among Youth: A Case Study of NUML Students. UCP Journal of Mass Communication, [S. l.], v. 1, n. 1, p. 55–65, 2023. DOI: 10.24312/ucp-jmc.01.01.045. Disponível em: https://ojs.ucp.edu.pk/index.php/ucpjmc/article/view/45. Acesso em: 11 may. 2025.