K-Dramas as Cultural Bridges: Analyzing Their Influence on Pakistani Viewers. UCP Journal of Mass Communication, [S. l.], v. 4, n. 1, p. 35–62, 2026. DOI: 10.24312/ucp-jmc.04.01.759. Disponível em: https://ojs.ucp.edu.pk/index.php/ucpjmc/article/view/759. Acesso em: 10 jul. 2026.