Exploring The Impact of Consumer Perception On Their Buying Predispositions: A Theoretical Validation of Cause & Effect Theories. UCP Journal of Mass Communication, [S. l.], v. 3, n. 2, p. 90–120, 2025. DOI: 10.24312/ucp-jmc.03.02.604. Disponível em: https://ojs.ucp.edu.pk/index.php/ucpjmc/article/view/604. Acesso em: 2 jan. 2026.