Role of Social Media in Enhancing the Visibility and Attractiveness of Academic Programs. UCP Journal of Mass Communication, [S. l.], v. 3, n. 1, p. 118–130, 2025. DOI: 10.24312/ucp-jmc.03.01.517. Disponível em: https://ojs.ucp.edu.pk/index.php/ucpjmc/article/view/517. Acesso em: 1 jul. 2025.