In Female Consumption Patterns of Digital Media: An Analysis of Ait Live Platform. UCP Journal of Mass Communication, [S. l.], v. 2, n. 1, p. 1–29, 2024. DOI: 10.24312/ucp-jmc.02.01.272. Disponível em: https://ojs.ucp.edu.pk/index.php/ucpjmc/article/view/272. Acesso em: 15 may. 2025.