Impact of Celebrity Endorsements on Consumer Buying Behavior and Purchase Intentions in the Mobile Phone Industry: The Mediating Role of Brand Attitude. UCP Journal of Business Perspectives, [S. l.], v. 3, n. 2, p. 94–113, 2026. DOI: 10.24312/ucp-jbp.03.02.777. Disponível em: https://ojs.ucp.edu.pk/index.php/jbp/article/view/777. Acesso em: 26 feb. 2026.