Comparative study of Customer Perceived Value in Pre and Post Purchase Stage: A Case of University Students. UCP Journal of Business Perspectives, [S. l.], v. 2, n. 2, p. 48–63, 2025. DOI: 10.24312/ucp-jbp.02.02.397. Disponível em: https://ojs.ucp.edu.pk/index.php/jbp/article/view/397. Acesso em: 19 apr. 2025.