Ripple Reaction towards Corporate Social Responsibility and Profitability: A Sustainable Model for Emerging Economy. UCP Journal of Business Perspectives, [S. l.], v. 2, n. 2, p. 30–47, 2025. DOI: 10.24312/ucp-jbp.02.02.385. Disponível em: https://ojs.ucp.edu.pk/index.php/jbp/article/view/385. Acesso em: 19 apr. 2025.